Forbes 30 Under 30 and multimedia artist, Eru Matsumoto, speaks about unleashing imagination as the highest tool for human potential, drawing on her own experiences in the art and entertainment industry. Featured in Forbes’ 30 Under 30, Class of 2021, ERU is a multimedia artist utilizing immersive technology and has been recognized as one of the world’s leading cellists of her generation.
As a graduate of Juilliard, her blossoming career has included a solo performance with the Tokyo Philharmonic Orchestra premiering the music of legendary composer John Williams, a collaboration with major recording artist Adele, as well as Demi Lovato, for which she received a Grammy Award nomination.
ERU is also known as a spokesperson of her generation, recently giving a TEDx talk in London focused on fInding meaning and a calling in life, a Keynote presentation at Lawrence University, and a lecture at Harvard University. She is also a musical director and collaborator for STEAM at Harvard.
Being a strong believer in the universal language of music being a solution to most of the current slate of problems we face on this planet, ERU capitalizes on technologies to maximize the effectiveness of music as a potential source of healing in her work. She spearheaded a collaborative research project with Harvard University and a renowned astrophysicist called The Sound of Art, aimed at finding out “What might the most beloved paintings hanging in art museums actually sound like?” through the use of algorithms found within the paintings’ colors and brushstrokes. Beethoven’s X project involves composing music with the help of an AI to attempt to create what Beethoven may have written if he were alive in 2021.
At the age of 16, ERU was accepted by the Juilliard School in New York City, under the tutelage of the late David Soyer, widely considered to be the foremost master of cello pedagogy and a distinguished pupil of the legendary Pablo Casals. Her long-term instructors have included Andrew Shulman and Yehuda Hanani.
ERU has performed with symphonies all over the world including the Royal Philharmonic Orchestra in London, Tokyo Philharmonic Orchestra, the Hawaii Symphony, Shanghai Philharmonic Orchestra, the Düsseldorfer Symphoniker, and the New York City Ballet among many other venerable institutions. She has also performed as a guest soloist at celebrated venues such as Avery Fisher Hall, Lincoln Center, Carnegie Hall, Walt Disney Concert Hall, Wembley Arena, Mitsubishi Electric Halle, Neal S. Blaisdell Center, Adrienne Arsht Center, and Shanghai Symphony Hall.
ERU is actively involved in charitable work such as performing as a featured soloist for the Music for a Sustainable Planet conference, helping to create awareness of global climate issues presented by the United Nations at Carnegie Hall, and has performed as a guest soloist with the Shanghai Philharmonic Orchestra as a Foreign Friendship Ambassador to premiere Chinese composer Peng-Peng Gong’s historical Rejuvenation Symphony, which was written for ERU.
ERU has an ever-growing legion of nearly 15,000 faithful followers on Instagram and Facebook. She performed at the Grand Finals at DOTA 2 in Seattle before a live audience of 50,000 and over 1,000,000 streaming, has made an appearance with Skrillex and Chance the Rapper on CBS’s The Late Show with Stephen Colbert, and was invited to be a Guest of Honor two years in a row at Anime Expo alongside legendary rock band KISS. ERU co-hosted a TV Documentary program on Chopin filmed in Warsaw, Poland where she performed a cello Sonata by Chopin in the Łazienki Palace. She has performed as star cellist at a gala concert with Nathan Pacheco and David Archuleta and is featured on numerous video game soundtracks. ERU is also a member of symphonic rock band Critical Hit which tours the US and Europe.
ERU is an honored recipient of a lifetime loan of a world-class 1835 Italian cello sponsored by the venerable ALAGO ART & STRINGS GMBH in Germany. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx