Paint a picture of a typical construction site in Sweden. It’s November 2019, and a large, Mega data centre project is getting underway. Guy is a passionate design leader, and a VP of Design and Product at XYZ Reality, a company revolutionising the construction industry through the implementation of Engineering Grade Augmented Reality.
Having previously held lead design roles at the global design studios of Samsung and Vax, Guy is now responsible for bringing innovation, aesthetics, and product design strategy to the heart of XYZ Reality, continuously striving to achieve true adoption of their exciting new precision technology products throughout the construction industry. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx